The Keyword Searches that lead people to specific websites often yield surprising results. Yet it was a search strategy used by visitors to my first ministry focused website that made me aware there was a desire by churches for pastor appreciation resources.
One of the tasks of a good quality web hosting company is to provide website statistical data to the webmaster. For example keyword searches exploring pastor appreciation ideas, included appreciation pastor poem as well as variations of that phrase.
The message from SiteBuildIt (Also known as SBI) stated: "Here is the statistical website data for your pastor appreciation poems web page with the search engine data listed according to the total number of times that each major search engine found your webpage on pastor appreciation poems."
Now I suppose this using the words "appreciation pastor poems" is very insignificant when compared to some keyword search terms.
In fact, a number of years back I was reading an article by Wall Street Journal writer Lee Gomes that stated that the most used website keyword at that time was "free" with "new" as the next most entered search engine word.
But to me, appreciation pastor poem searches revealed an interest in not just pastor appreciation but also poetry within a pastor appreciation theme.
What that data revealed was that I should include in my website pages one with a focus on pastor appreciation poems.
Back when I discovered that the Google search engine found the page referencing poetry with a pastor appreciation theme a total of 570 times in a 90 day period. That sure beats a lot of my webpages that have a zero as to the times discovered.
I was then provided a Google search breakdown of keyword search terms that had been entered by people using a Google search strategy to find my poems for pastors webpage:
It was then that I began to realize that websites should focus on the terms that people enter in their search strategies rather than random search terms. (You may notice that the keywords people are typing have become the titles of this pastor appreciation theme website).
Here were some of the search terms visitors used to find my website:
I won't list all of the words people typed into their search boxes (there were a lot of terms with 1 or 2 in the list) but I am sure you can see the trend that prompted me to focus a new website using a pastor appreciation focus.
I also discovered that the Bing search engine had similar results, with searchers finding this pastor appreciation poetry page nearly 300 times as did the Yahoo Search Engine.
So those three words, appreciation pastor poem, used by what I call Pastor Appreciation Champions, prompted this faith-based website with a pastor appreciation theme.